Alibaba is the opposite of frictionless – and it worked for its 2019 Singles’ Day

Singles' Day 2019, akin to Cyber Monday or Black Friday in the US, has raked in more cash in the bank than 2018 and hit US$38.4 billion in gross merchandise volume worldwide, though the GMV number doesn't tell the complete story.

ICYMI, Alibaba generated a staggering US$38.4 billion in online gross merchandise value (GMV) on this year’s 11.11, up 26% year-on-year, partly fueled by the countdown gala hosted by Alibaba’s video arm Youku featuring performances from Taylor Swift

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands