Agencies and the diversity imperative: Insights from the 4A’s

The agency sector is not immune to the problems of bias, prejudice and discrimination that have rapidly come to a head in many industries, and should strive to tackle these issues in a comprehensive way.

From the “#MeToo” movement to NFL players taking a knee during the national anthem and debates about transgender troops in the military, many long-standing inequities have recently come to a head everywhere from Hollywood to Washington, DC.

And Keesha Jean-Baptiste, the SVP/Talent Engagement and Inclusion at the 4A’s (American Association of Advertising Agencies), believes that Madison Avenue – and its various equivalents across America – must address such cultural points of disconnection to truly represent the dynamic, diverse, consumer base that brands are trying to serve.

Keesha Jean-Baptiste, SVP/Talent Engagement and Inclusion, 4A’s

“I would say prejudice, and stereotypes,...

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