After the riot: How brands can respond to an ever-changing US political climate

Anita Schillhorn

Going into the fourth quarter of 2020, a McKinney study found that months of quarantine and pandemic news coupled with a contentious political environment had worn down the American psyche; consumers felt restricted, conflicted, and overwhelmed.

This article is part of the January 2021 US Spotlight series, “Marketing in a polarized nation.” Read more

I got the assignment to write this article in mid-December 2020. Vaccine rollouts had begun, and social feeds were full of hopeful images of medical...

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