Advertising in Thailand: From emotions to effectiveness

This article outlines how economic realities are creating a desire for effectiveness among Thai clients and agencies, following a flood of long-form emotional brand videos, underperforming social media content and fraudulent online advertising practices in 2015.

Advertising in Thailand: From emotions to effectiveness

Rob Hall ex-Lowe Profero

Asian advertising in 2016: how brands should respond to trends in emerging economies

This article is part of a series on Asian advertising in 2016. Read more.

Just recently, globally, Coke changed its positioning from 'Open Happiness' to 'Taste the Feeling' – a shift froman emotive brand positioning to a far more product oriented approach.

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