Advertising in Myanmar: Digging deep to even scratch the surface

Milla Chaplin
Mango Media

Asian advertising in 2016: how brands should respond to trends in emerging economies

This article is part of a series on Asian advertising in 2016. Read more.

1. A melting pot of tradition and modernity

Contradiction is inherent in so much of Myanmar today. The appeal of the country for marketers, with its population of 52 million and its hunger for progress, may be obvious. What's harder to see, concealed beneath layers of intricate social, economic, political and cultural code is the best way to reach and connect with its people.

This collision of ideals may appear as a monk with a smartphone tucked into his robesor a group of teenage girls in traditional dress with thanaka-decorated faces, shopping in a shiny new mall.