There has been a tendency in advertising to mimic the craft and conventions of whichever medium it is appearing in. When you open a copy of Vogue you find that the photoshoots for the adverts are as striking and of a quality approximate to those for the...
With over three-quarters of YouTube viewing in the UK now happening via mobile, Google's creative agency lead looks at video advertising best practice advice.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
* Top 10 brands