Marketing in the COVID-19 crisis
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Why it matters
The pandemic has weakened brand power in general but continued engagement is key to maintaining brand strength. Specifically referencing COVID-19 is not necessary, as consumers are all too aware of it, but what’s needed is good content and an understanding of the changing sentiments of consumers.
- Humour, when used appropriately, also seems to be acceptable. However, brands should pre-test content, just to be...