Accurate media planning on Taobao helps maximize advertising effectiveness

On the e-commerce platform represented by Taobao, the development of technology and the diversification of contacts determine that brand marketing must be in the whole domain, so that the effect of advertising and conversion rate are more accurate and efficient. Among Taobao’s various touchpoints, marketers need to be able to find key touchpoints and decision-making touchpoints first, which brand to invest in, which one to invest more in and which one to invest less in.

This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .

In recent years, under the disturbance of the epidemic, the macro economy has been under pressure, the business structure has undergone major transformation, and the fierce competition of e-commerce platforms has continued to intensify. Artificial intelligence and metaverse economy have gradually become new research and growth fields. In the face of random fluctuations in the general environment, companies generally choose strategies to reduce costs and increase efficiency in order to achieve sustainable growth...

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