A new twist on privacy – planning for a post-cookie and IDFA world

Implications for the advertising industry as it navigates new data privacy and compliance rules.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Data privacy is under the spotlight more than ever with the introduction of increased regulation for governance and compliance around the use (and sharing) of an individual’s data. The most high-profile victim of this legislation is the marketer’s favorite, the cookie.

Google’s decision to block all third-party cookies from Chrome by 2023 will make it harder to track the activity of web users, forcing advertisers to fundamentally shift digital buying strategies that have been...

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