A family affair: How one Brazilian retailer is winning the battle against Amazon

Magazine Luiza is an e-commerce success story to rival Amazon in one of the world’s most complicated markets: Brazil.

The news that, six years after its initial entry into Brazil, Amazon was increasing operations in the country, will have chilled its local competitors. But the challenges in Brazil are many and it appears that Amazon may not steamroller all before it as the e-commerce giant has done elsewhere.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands