A blueprint for belonging: Making marketing careers better for BIPOC talent

Myron King, Julie Nelson, and Lara O'Shea

Analyzes data and offers recommendations based on input from 971 people in marketing, advertising, and related communities about their experiences in the advertising industry, with a focus on BIPOC employees.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

Our industry is in the midst of a talent crisis. The highly discussed “great resignation” combined with the “she-cession” of women opting out of the workforce, is contributing to a vast talent gap. Simultaneously, agencies are finally recognizing recruiting bias, and are fighting for strong BIPOC talent.

But the advertising industry still finds itself wrestling with uncomfortable truths. Many companies have finally recognized what many already knew – racism is systemic, and it’s hard to...

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