3 in 15: The Future of Identity

WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity, takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.

Where to listen


00:30 – What do we mean by identity? 01:57 – Google postponing its restrictions on third part cookies until 2023. 03:21 – How will this impact publishers? 05:06 – What does this mean for brands? 05:44 – Important advice for marketers. 07:40 – Advice for marketers in categories with fewer first party data. 09:20 – The bewildering array of ID solutions on the market. 10:46 – What will the future of identity be? 11:22 – What does this mean for measurement?"

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