3 in 15: Shoppable media

WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to Shoppable Media, published earlier this year takes us through why social commerce is so important, the role of influencers in effective livestream shoppable content and what shoppable media might look like in five years’ time.

Where to listen


00:30 – Definition of shoppable media 01:20 – Why social commerce is becoming so important for categories like fashion and beauty. 02:48 – Will budget start flowing into shoppable media? 05:34 – Livestream shoppable content. 06:48 – Are there any examples in markets outside of China? 07:50 – What impact do influencers have on these livestreams? 09:12 – What will shoppable media look like in 5 years’ time? 10:50 – What is immersive content?

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands