3 in 15: Reaching the Brazilian consumer

Cathy Taylor, WARC’s US Commissioning Editor, discusses what brands need to know about reaching the Brazilian consumer with WARC.com's managing editor Lena Roland.

Where to listen

Timestamps

0:32 – Can you tell us a little bit about the overall Spotlight series 1:05 – Why the interest in this particular market?1:38 – How brands can react to some of Brazil's ongoing problems in ways that benefit them, and the common good. 6:01 – The rise of banking in Brazil. 9:59 – The importance of reality shows as a really engaging platform for brands.

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