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2018 IPA Effectiveness Awards: Insights from the winning campaigns

Reveals the trends and lessons from the 2018 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
  • Brand identity & image
  • Influencers, KOLs
  • Emotion
  • Effectiveness studies
  • WOM, Viral campaigns
  • Social media effectiveness
  • TV & Connected TV effectiveness
  • Global
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