10 Trends Shaping Asia's Marketing Landscape

This article explores 10 trends shaping Asia's marketing landscape, including chat apps, on-demand services, content marketing and storytelling.

10 Trends Shaping Asia's Marketing Landscape

Michael Agnew Foresight Factory

In 2016, nearly all macro consumer trends are global, even in such a diverse region as Asia, but that certainly doesn't mean local market knowledge is irrelevant. In our increasingly competitive, globalised world where the pace of innovation gets eve

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