In this paper
Long term megatrends 1. App simplification 2. Video ads 3. Connected TV 4. Paying to go ad-free 5. New news services 6. Start-ups going 'full stack' 7. Voice 8. Symbols & emojis 9. Virtual reality 10. Robots 2014 Trends revisited About the author

Long term megatrends

There are several interconnected long term trends that have helped to define the media landscape:

  • The rise of mobile computing, giving internet access to more people in more places
  • The rise of online retail, making it possible to buy anything at any time, from anywhere
  • The digitisation of content, making it more easily accessible & transportable
  • The rise of subscription over ownership
  • The emergence of peer-to-peer commerce and services