How much should I invest to be effective?

Addresses the complex question of how much you should invest to ensure effectiveness by providing key evidence based on findings from successful case studies.
  • There is no simple answer to this question, as objectives and target audience will determine media used, which in turn will influence investment levels – but there are key principles marketers can adopt to help the decision-making process.
  • By looking at the issue from several viewpoints it becomes much easier to balance the risks of investing too little against the risks of investing too much.
  • Start by collecting as much information as possible and make sure this information is not short-term only, as this can mean you ignore the bulk of your brand's advertising effectiveness.
  • To cost...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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