How does effectiveness vary by media channel?

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
  • The more we understand how different media channels perform in relative and absolute terms, the more effectively marketers and their agencies can plan their advertising campaigns.
  • TV is still the dominant and most effective medium, across different markets and across different categories.
  • The impact of digital and online advertising is now understood with more clarity than ever before, as are the nuances of how both online video and search work synergistically with TV and other channels.
  • Older, more established channels including OOH and print – early victims of the...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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