Do you need online ads to drive online sales?

Asks whether the assumption that online sales require online ads needs to be challenged.
  • All channels have a ‘halo’ impact with online destinations exerting a growing influence on purchase decisions.
  • TV and web behaviour are very closely linked and there is potential to coordinate these behaviours.
  • Attention is emerging as a useful way of assessing media, though the strategy may vary depending on the brand.
  • This report is part of the WARC series ‘Rethinking brand for the rise of digital commerce’....

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