United Kingdom, Online video advertising expenditure

An overview of total online video advertising spend in the United Kingdom since 2014.

Methodology & Sources 

Internet data are from The Advertising Association/WARC Expenditure Report (separate subscription) and are provided by the IAB, on whose behalf PricewaterhouseCoopers conducts a biannual survey. WARC classifies online video as a display format, per IAB definitions. Online video advertising can be defined in numerous ways t

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