United Kingdom, Advertising expenditure by format

An overview of total advertising spend by format in the United Kingdom since 2012.

Data are from The Advertising Association/WARC Expenditure Report (separate subscription) and are drawn from a media survey. Data for online formats include mobile formats. Online display data include online video and social media.

Data are net of discounts, include agency commission and exclude production costs.


Classified is a form of advertising often used in newspapers and magazines, as well as online. So called because the advertising is classified into specific categories e.g. autos, property and recruitment advertising, and featured as a group. This makes it distinct from display advertising, which typically contains graphics and is usually...

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