UK, Media consumption, all adults

An overview of media consumption in the UK in 2020

Methodology

Figures are drawn from the third edition of the IPA’s ‘Making Sense: The Commercial Media Landscape report and are an average of pre- and post-lockdown touchpoints. 

Data are collected through a diary-based survey involving a representative sample of over 6,000 adults aged 15+, living in Great Britain.Each respondent is asked to:

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