Netherlands, Online classified advertising expenditure

An overview of total online classified advertising spend in the Netherlands since 2012.

Methodology & Sources 

Internet data are provided by IAB Europe and are split into three primary formats: search, display and online classified. Online classified is defined as a fee paid by an advertiser to place an ad or listing around a specific vertical such as automotive, recruiting and real estate, regardless of the outcome of the ad (i.e. the fee is paid even if there is no ‘sale’).