India, E-commerce advertising spend by medium

An overview of advertising spend by medium in the e-commerce sector in India since 2013.

These data are drawn from a rate card survey conducted by Pitch Madison and cover display media only. WARC then harmonises the figures so that the published dataset is net of discounts, includes agency commission and excludes production costs.

Forecast years are projected using historic trends within the sector, factoring in seasonality and short term factors such as sporting events and political campaigns....

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