The WARC Digital Commerce Index Report on WALMART.COM Q2-2022

Provides marketers with a closer look at how Walmart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • continues to evolve on a number of fronts, one of the most consequential being the planned move from a first price auction to a modified second price auction.
  • The WARC dComm IndexTM offers a way for brands to assess performance within their category and compare with their peers, with each brand indexed by its category performance, 100 being the maximum score, for its performance in each of five dimensions: Selection, Price, Organic Search, Paid Search and Content.
  • Top brands in their category include Starbucks, Gerber, Equate, Barbie, Neutrogena, Glad, Purina ONE, and Samsung....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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