The WARC Digital Commerce Index Report on INSTACART.COM Q3-2022

Provides marketers with a closer look at how Instacart is evolving its business as well as the challenges and opportunities it offers brand marketers, along with some key takeaways to help marketers turn data and KPIs into actionable insights.
  • Retention has been a post-pandemic issue for Instacart which cut its valuation to $13 billion in October.
  • Instacart has suffered from increased competition from new category entrants such as DoorDash, Shipt and Uber Eats.
  • In Q3 2022, the company launched several new initiatives promoting health and nutrition for shoppers, targeting those in the lower socio-economic tiers, such as Instacart Health and Fresh Funds....

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