How brands can optimize for future retail media growth

Dave Peterson, general manager of retail media at digital marketing firm Epsilon, breaks down key findings from the company’s recent retail media report, and offers a practical guide for marketers looking to make smart retail media decisions for the future of their brand.

How brands can optimize for future retail media growth

Whether you’re looking to McKinsey or Group Mfor guidance, the forecasts are aligned: retail media is on a growth trajectory to be a $100 billion business. This growth stems from the continued evolution of retailers' media offerings and brands' desire to reach and engage in-market shoppers across the path to purchase. With a renewed focus on the consumer and a commitment to providing a relevant customer experience, retail media is a win for both shoppers and brands alike. But as retail media’s reach continues to expand, some...

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