Digital Commerce 101: Understanding Organic Search

How to understand and exploit organic search to sell on e-commerce platforms.

One of the most daunting aspects of launching into the world of e-commerce is, perhaps ironically, also one of the most familiar: organic search

Brands work hard to place as high as possible up the list of search results. But how exactly to accomplish this is complicated. 

One option is to bid for the opportunity to have your product displayed at the top of search results. This is known as paid search – it is typically competitive and, in high velocity categories, very expensive. 

An alternative is organic search. This is where the retailer’s site search algorithm identifies the products...

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