Tostitos the leading tortilla brand on Instacart

James Sharpe

An overview of Tostitos' organic search performance on Instacart.

Analysis of WARC Digital Commerce’s latest dComm Index Data for Instacart has found Tostitos to be the top performing brand in organic search among the crisps & chips sector, with a score of 92. This high organic search performance has allowed Tostitos to place within the top three brands in the overall dComm Index Score within the category, alongside Pringles and Lay’s. In addition to this, Tostitos is also number one ranked brand within the tortilla chips sector overall, ahead of competitors such as Doritos, Siete and On The Border.

The organic search dimension of the dComm Index...

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