Pet, food and soft drink brands are promotional top performers on Amazon

Rob Clapp

An overview of Amazon promotional activity in Q1 2022.

Pet, food and non-alcoholic drink brands are among the top performers in Amazon promotional activity, according to an analysis in WARC's latest Digital Commerce Index Amazon report.

While product promotions can boost sales and improve organic search performance, excessive promotional activity can corrode brand health, compress margins and teach customers to expect discounts. As a result, the dComm Index awards higher scores for brands using less promotional activity.

In the latest Q1 2022 report, pet supplies, food and non-alcoholic drinks are top performers – around three-quarters of brands in these categories have none of their product...

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