Millennials and Gen Z lead the subscription charge

An overview of HubSpot's Global Social Media 2023 Report.

A majority of social media marketers share similar or identical content across social platforms, according to the 2023 Global Social Media Trends Report from software company Hubspot. Some marketers (34%) opt to generate new content from scratch across different platforms. But there doesn’t appear to be a consensus on which method is the most effective and/or economical. Forty-eight percent of marketers surveyed said they share similar content across all platforms with minor tweaks.

The report found that marketers use an average of four social media platforms in their content strategy. The problem for social media marketers may come...

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