Last mile delivery revenue has increased for e-commerce retailers

Elana Morris

An overview of Prescedent Research's report on delivery transport market.

According to media investment firm Group M’s recent Global Mid-Year Forecast, last mile delivery revenue has increased across all surveyed categories.

Last mile delivery refers to the transportation stretch between the last fulfillment center and the final destination of an e-commerce product. Though it may seem negligent, this measure is an increasingly essential part of the delivery process, and continues to expand on a global scale. While it used to apply almost exclusively to restaurant delivery, the last mile structure now encapsulates groceries and other products. Group M recently revised its definition of retail media to include revenue from...

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