Kroger’s online sales boosted by delivery growth and personalization

This report covers the latest earnings release from Kroger, the grocery and department store chain.

Kroger, the grocery and department store chain, saw its online delivery sales rise by 24% year on year in the last quarter of 2023, when like-for-like sales across all channels declined by 0.8%. The company’s online sales – that include pick-up as well as delivery – also grew by 12% for last year as a whole. In dollar terms, that meant its online business was worth $12bn in 2023, compared with total annual sales of $132bn.

Its latest uptick in online growth was powered, in part, by an 18% increase in “digitally-engaged households” during the final quarter of last...

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