First party data is the biggest draw for retail media, say advertisers

An overview of the latest trends for Retail Media Networks (RMNs) based on the Association of National Advertisers (ANA)’s newest report.

Retail media networks (RMNs) are seen as a crucial source for first-party data in lieu of cookies, according to the Association of National Advertisers’ (ANA) recent retail media report. Brand advertisers were surveyed across five different benefits that...

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