Cyber Week sales in US to rise by 5.4% in 2023

Online sales during Cyber Week, the period covering Thanksgiving, Black Friday and Cyber Monday, will increase by more than 5% in 2023.

E-commerce sales during Cyber Week – covering Thanksgiving, Black Friday and Cyber Monday – are expected to rise by over 5% in the US this year.

Adobe, the software company, drew on analytics spanning more than one trillion visits to digital commerce sites in the US, as well as 100 million stock-keeping units (SKUs) and 18 product categories, including electronics, apparel, sporting goods and furniture.

Based on this information, it reported that e-commerce sales will grow by 5.4% year on year during Cyber Week 2023, reaching a total of $37.2 billion. Within that projection, it stated that:

  • Cyber...

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