B2C e-commerce to hit €975 billion in Europe in 2023

Business-to-consumer (B2C) e-commerce will reach a value of €975 billion ($1.03 trillion) in 2023, according to a new forecast.

Business-to-consumer e-commerce sales are set to hit €975 billion ($1.03 trillion) in Europe this year, representing an 8% increase year on year – although that growth rate declines to 2% when adjusting for inflation.

These figures were drawn from the 2023 European E-commerce Report, which was published by Ecommerce Europe and EuroCommerce, two trade groups, and covered 37 markets, including the major economies of France, Italy, Germany, Spain and the UK, as well as countries like Estonia, the Netherlands, Norway, Poland Sweden and Switzerland.

It was noted that while e-commerce growth has moderated in the last two years...

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