16% of consumers plan to do all their festive shopping online

An overview of consumer purchase habits for the festive holiday season in 2021.

One in two (48%) consumers say they expect to do at least three-quarters of their festive shopping online, with 16% saying they plan to do all of it online, according to research from mobile app company Airship.

This is most common for Gen Z consumers, as 18% say they expect to do all their festive shopping online this year while just 3% say they expect to do it all in-store.

Of the seven markets surveyed, this is most popular in the UK where 20% say they will do all their shopping online. India (18%) and the United States...

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