WARC DC Series on Metrics & Measurement: Understanding CPC (Cost Per Click)

CPC is a way of managing a digital campaign and ensuring that only the ads that get consumers to respond (by clicking) are paid for.

What’s CPC?

Cost per click (CPC) is a way of pricing and managing an online ad campaign in which the brand pays for each time a site user, usually a shopper, clicks on the brand’s ad.

It’s an engagement-based measure that only became possible in the digital...

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