WARC DC Series on Metrics & Measurement: Understanding CAC (Customer Acquisition Cost)

Customer Acquisition Cost (CAC) is a metric that represents the total cost to a retailer of acquiring a new customer.

What’s CAC?

Customer Acquisition Cost (CAC) is the total cost to a business of acquiring a new customer. It includes not just the cost of any advertising they responded to, but also fixed costs like the salaries of staff in the sales and marketing team,...

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