YouTube and Deezer are the most popular audio streaming platforms

Rob Clapp

An overview of global audio streaming platforms by consumption and penetration in 2018.

The YouTube platform is the most popular for streaming audio but users spend the longest time on Deezer, according to the latest data from GlobalWebIndex. In 2018, over one-third (37%) of global internet users used the YouTube platform to listen to audio, well ahead of the 4% penetration rate recorded for YouTube's premium, ad-free Music service.

While the YouTube platform's penetration was far higher than others, its daily average consumption was far lower. Users spent only one hour and 17 minutes each day on the service in 2018, more than half an hour behind competitors. All other...

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