YouTube consumption shows double-digit growth

Rob Clapp

An overview of YouTube consumption in 15 markets between 2019 and 2020.

YouTube consumption grew strongly last year, with individuals watching nearly 22 hours each month on average, according to an analysis of App Annie data on Android mobile devices across 15 markets.

In eight of the markets, YouTube consumption among app users grew by double digits last year. India saw the largest increase, up 23.4% to 26.4 hours per month, followed by Russia (+21.1% to 30.4) and South Korea (+20.3% to 37.9).

France and Germany were the only two markets where the online video platform failed to register growth – consumption was flat in France at 13.2 hours a...

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