YouTube consumption grew strongly last year, with individuals watching nearly 22 hours each month on average, according to an analysis of App Annie data on Android mobile devices across 15 markets.
In eight of the markets, YouTube consumption among app users grew by double digits last year. India saw the largest increase, up 23.4% to 26.4 hours per month, followed by Russia (+21.1% to 30.4) and South Korea (+20.3% to 37.9).
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
