Vietnamese consumers planning on buying food, drink and fashion for Tết 2021

An overview of planned consumer purchases and purchase journeys in Vietnam for the Tết festival in 2021.

Food, drink, fashion and groceries will be the most common items bought by Vietnamese consumers in this year's Tết festival, according to research from mobile marketing platform InMobi.

Two-fifths (39%) of Vietnamese smartphone users plan to buy food an

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands