The average Hispanic American smartphone owner (18+) registered daily consumption of 02:35 hours in 2016. This represents an increase of 55 minutes on 2014, when consumption stood at 01:40. When considering the Hispanic American population in general – and not just smartphone owners – total time spent on smartphones was recorded as 02:19.

Of the three specific mobile activities monitored, social networking accounted for the most time on 00:51 in 2016, 00:35 more than next-placed audio consumption (00:16). Video consumption via mobile was measured at 00:12. All three activities registered growth between 2014 and 2016, with social networking up most by 19 minutes, and both audio and video up by 6 minutes.