US, Mobile advertising expenditure

An outline of growth trends in US mobile advertising expenditure between 2010-2016.

US mobile internet advertising expenditure was valued at $36.6bn in 2016, according to data from the WARC and the Internet Advertising Bureau (IAB). This represents a year-on-year increase of 77.2% from 2015, when total spend amounted to $20.7bn. Th.

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