US, Cinema sites by type

An overview of the number of cinema sites in the United States by type between 1995–2016.

There were 5,747 active cinema sites in the US in 2017, according to data from NATO (National Association of Theatre Owners). This represents a decline of just under 26% from 1995, when the total number stood at 7,744.

Of these cinema sites, just 6% were drive-ins in 2017, numbering 349 in total. In 1995, 593 drive-ins were counted, meaning the sector has registered a 41% dip in site numbers over the period. By comparison, indoor theatre numbers have reduced at the lesser rate of 25%, from 7,151 in 1995 to 5,398 in 2017....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands