US cinema adspend records worst decline since 2014

An outline of growth trends in US cinema advertising expenditure between 2000 and 2018.

Cinema advertising expenditure in the US was valued at $743.1m in 2017, according to data from the Cinema Advertising Council (CAC). This represents a year-on-year decrease of 5.9% from 2016, and coincided with North American cinema admissions dippin.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands