UK, Linear TV commercial impacts by demographic

An overview of linear TV commercial impacts by demographc in the United Kingdom between 2005-2016.

In 2016, UK consumers saw an average 45 ads per day, according to data from the Broadcasters Audience Research Board (BARB). This has increased steadily over the decade, with the number of ads seen in 2007 measured at 40. The number peaked at 47 between...

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