UK, Linear TV commercial impacts by demographic

An overview of linear TV commercial impacts by demographc in the United Kingdom between 2005-2016.

In 2016, UK consumers saw an average 45 ads per day, according to data from the Broadcasters Audience Research Board (BARB). This has increased steadily over the decade, with the number of ads seen in 2007 measured at 40. The number peaked at 47 between 2011 and 2013.

Broadcast TV achieved 884.7 billion adult impacts* in 2016, up 1.4% from the 872.7bn recorded in 2014. Linear TV commercial impacts peaked at 906.2bn in 2013. When looking at the data over a ten-year period, the number of broadcast impacts has risen by 19.5%, from 740.3bn in 2007.

The number...

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