UK OOH impacts drop 89% but supermarkets stay relevant

An overview of out-of-home (OOH) impacts in the UK during the novel coronavirus (COVID-19) outbreak.

Supermarket exteriors have managed to retain relevancy in the UK out-of-home (OOH) market despite the novel coronavirus (COVID-19) outbreak, according to datafrom Kinetic Journeys. Device traffic around supermarket inventory has dropped by one-half (5

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands