UK adspend fell 7.2% in 2020 but online platforms fared well

An overview of the change in UK advertising spend by medium and format in 2020.

UK advertising spend fell 7.2% – £1.8bn – in 2020 though online display and search investment saw continued strong growth, according to the latest data from the Advertising Association and WARC.

Brand spend on paid search rose 7.1% to £8.4bn last year,...